top of page
Search

Your Homepage Is a Mission Field: Here’s How to Treat It Like One


ree

If someone asked you where your church’s mission field begins, your first thought might be your city, neighborhood, or the people sitting in your pews. But in 2025, that mission field starts long before someone walks through your doors—it starts on your homepage.


The truth is, your church’s website is no longer a digital bulletin board—it’s the front door of your ministry. And your homepage is where most people decide if they’ll ever walk through the physical one.


Let’s stop treating it like a tech project—and start treating it like what it really is: a mission field.


The Digital Mission Field Is Real


Jesus said, “Go and make disciples.” That command didn’t come with geographic boundaries—and in today’s world, digital spaces are as much a mission field as any street corner or sanctuary.


According to recent data, over 80% of people will visit your website before they ever attend a service. For many, your homepage is their first experience with your church—before they hear a sermon, meet a greeter, or shake your hand.

That makes your homepage more than just a landing page—it’s a soul-level opportunity. You’re not just giving people info. You’re giving them a reason to believe they belong.


What Churches Often Get Wrong

Here’s the hard truth: most church websites are built for insiders, not outsiders.

They assume people already know where to go, what to expect, and how to fit in. That’s a problem—because visitors don’t need a calendar full of church events. They need a reason to show up in the first place.


Here are a few common issues we see all the time:


  • Confusing language or “Christianese” that alienates the unchurched.

  • No clear invitation or plan-a-visit option.

  • Outdated designs that load slowly or don’t work on mobile.

  • Event-heavy layouts that bury the actual message of the church.


These aren’t just design mistakes. They’re missed ministry opportunities.


How to Treat Your Homepage Like a Mission Field


This isn’t about flashy websites—it’s about intentional ministry. Here’s how you can treat your homepage like it’s part of the Great Commission:


1. Speak to the Seeker, Not Just the Saint

Write homepage copy with the curious, skeptical, or hurting person in mind. Use clear, welcoming language. Ditch the insider lingo and speak like you're meeting someone at a coffee shop—not leading a Bible study.


2. Make the Invitation Obvious

Don’t make people dig to find how to visit. Your homepage should have a clear “Plan Your Visit” button. Use language like “We’d love to meet you this Sunday” or “New here? Start here.” Be direct. Be warm.


3. Show Them Why You Exist

Lead with vision, not information. What does your church believe? Who are you trying to reach? A short, gospel-centered vision statement near the top of the homepage gives people a reason to care.


4. Answer Their Questions Quickly

Think like a first-time visitor:

  • What time is church?

  • What’s the dress code?

  • Is there something for my kids?

  • Where do I park?

Make this info visible without scrolling. Use simple icons or blocks so they don’t miss it.


5. Show What They’ll Experience

Consider a short welcome video, worship highlight, or quote from someone whose life has been changed at your church. Real people. Real stories. Real hope.


Your Homepage Should Preach—Without Preaching


Every layout decision you make communicates something:

  • Is your site mobile-friendly? That tells people you care about accessibility.

  • Is the copy focused on the user? That shows hospitality.

  • Is it easy to navigate? That removes unnecessary barriers.


In other words: good design is good discipleship. It reflects the heart of a church that wants to meet people where they are—and guide them somewhere deeper.


A Final Word for Church Leaders

If someone visited your homepage today, would they know:

  • They’re welcome at your church?

  • What your church is about?

  • How to take the next step?

If not, it’s time to reframe your thinking. This isn’t just a website. It’s a weekly outreach tool. It’s part of your hospitality ministry. It’s a mission field—and it deserves your intentionality.


Ready to Reach People Online?


At Crowned Designs, we help churches like yours build websites that don’t just look good—they do Kingdom work. If you're rea

dy to treat your homepage like a mission field, let’s talk.



Let’s make your first impression feel like a welcome home.

 
 
 

Comments

bottom of page